The creation of a logo is a collaborative effort that blends artistic/graphic creativity with down-to-earth business smarts. The most compelling designs are often profoundly simple. They’re recognizable by a clean, uncluttered elegance and a harmonious balance of visual elements.

Again, few, if any, consumers think in those terms when viewing a company’s logo! Instead, they respond to those subtle qualities emotionally, sometimes powerfully so. And that’s one of the many reasons why professional design is such a sound business investment.